Download 2022 WhatsApp Business: A Guide for Small Businesses
If you are a small business owner looking for a way to communicate with your customers more efficiently and conveniently, you might want to consider using WhatsApp Business. WhatsApp Business is a free-to-download app that allows you to create a professional presence on WhatsApp, showcase your products and services, and automate, sort, and quickly respond to messages.
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In this article, we will explain what WhatsApp Business is and how it differs from WhatsApp, how to download and set up the app, and how to use it effectively to grow your business.
What is WhatsApp Business and how is it different from WhatsApp?
WhatsApp Business is a tool for businesses to engage with customers over the platform. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, and group chat. There are two ways to use WhatsApp Business: WhatsApp Business App and WhatsApp Business Platform. The app is for small businesses who personally manage conversations with customers. The platform is for medium to large businesses who communicate with customers at scale through programmatic access.
WhatsApp Business features
Some of the features that WhatsApp Business offers are:
Business profile: You can create a profile for your business that includes your logo, website, location, contact information, and a description of what you offer.
Catalog: You can showcase your products and services in a catalog that customers can browse and order from within the app.
Messaging tools: You can use labels, quick replies, greeting messages, and away messages to organize and automate your communication with customers.
Media-rich and interactive messages: You can send files, images, videos, audio, stickers, emojis, location, contacts, and documents to your customers. You can also use message templates to send notifications, reminders, confirmations, updates, and more. You can also enable payment options within the app.
Multiple devices and users: You can connect up to four devices to a single account. You can also add multiple users to manage the account across different devices using the WhatsApp Business API.
WhatsApp Business benefits
Some of the benefits of using WhatsApp Business are:
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Security: WhatsApp uses end-to-end encryption to protect your messages and calls from third parties. You can also use two-factor authentication to secure your account.
User interface: WhatsApp has a simple and intuitive user interface that makes it easy to use. You can also see read receipts for messages and media.
Popularity: WhatsApp has over 2 billion users worldwide, which means you can reach a large and diverse audience on the platform.
Customer satisfaction: Customers prefer messaging over other channels because it is fast, personal, convenient, and secure. Messaging apps have the highest customer satisfaction rating of any support channel.
How to download and set up WhatsApp Business app
If you want to use the WhatsApp Business app for your small business, here are the steps you need to follow:
Download the app
You can download the WhatsApp Business app from the Google Play Store or the App Store for free. You can also visit the WhatsApp Business website and scan the QR code to download the app. The app is compatible with Android 4.0.3 and newer, and iOS 9.0 and newer.
Verify your business phone number
Once you have downloaded the app, you need to verify your business phone number. You can use the same number that you use for WhatsApp Messenger, or a different one. However, you cannot use the same number for both apps on the same device. You can also use a landline number for WhatsApp Business.
To verify your number, open the app and enter your country code and phone number. Then, tap Next and confirm your number. You will receive a verification code via SMS or a phone call. Enter the code in the app and tap Continue.
Create your business profile and catalog
After verifying your number, you need to create your business profile and catalog. Your business profile is where you provide information about your business, such as your name, logo, website, location, contact details, and description. Your catalog is where you showcase your products and services, with images, prices, descriptions, and links.
To create your business profile, tap More options > Settings > Business settings > Profile. Then, fill in the fields with the relevant information and tap Save.
To create your catalog, tap More options > Settings > Business settings > Catalog. Then, tap Add product or service and fill in the details. You can add up to 500 products or services to your catalog. Tap Save when you are done.
How to use WhatsApp Business app effectively
Now that you have set up your WhatsApp Business app, you can start using it to communicate with your customers and grow your business. Here are some tips on how to use the app effectively:
Use labels, quick replies, greeting messages, and away messages
One of the features that WhatsApp Business offers is messaging tools that help you organize and automate your communication with customers. You can use labels, quick replies, greeting messages, and away messages for this purpose.
Labels: Labels are tags that you can assign to chats and contacts to categorize them. For example, you can use labels such as New Customer, Pending Payment, Order Complete, etc. You can also create custom labels according to your needs. To use labels, tap More options > Labels. Then, tap New label and enter a name for it. To assign a label to a chat or contact, open the chat or contact > tap More options > Label chat.
Quick replies: Quick replies are messages that you can save and reuse to answer common questions or requests from customers. For example, you can use quick replies such as Thank you for contacting us, We will get back to you soon, Here is our catalog link, etc. To use quick replies, tap More options > Settings > Business settings > Quick replies. Then, tap Add (+) and enter a message and a shortcut for it. To send a quick reply in a chat, type / followed by the shortcut and tap Send.
Greeting messages: Greeting messages are messages that you can set up to send automatically to new customers or customers who have been inactive for more than 14 days. For example, you can use greeting messages such as Welcome to our business, We are happy to have you here, How can we help you today?, etc. To use greeting messages, tap More options > Settings > Business settings > Greeting message. Then, turn on Send greeting message and edit the message as you like.
Away messages: Away messages are messages that you can set up to send automatically when you are not available or outside of your business hours. For example, you can use away messages such as We are currently closed, We will reply as soon as possible, Please visit our website for more information, etc. To use away messages, tap More options > Settings > Business settings > Away message. Then, turn on Send away message and edit the message as you like.
Send media-rich and interactive messages
Another feature that WhatsApp Business offers is media-rich and interactive messages that help you engage with your customers and showcase your products and services. You can send files, images , videos, audio, stickers, emojis, location, contacts, and documents to your customers. You can also use message templates to send notifications, reminders, confirmations, updates, and more. You can also enable payment options within the app.
Files, images, videos, audio, stickers, emojis: You can send these types of media to your customers to enhance your communication and showcase your products and services. To send media, tap the attachment icon in the chat and select the type of media you want to send. You can also add a caption or edit the media before sending it.
Location and contacts: You can send your location or a contact to your customers to help them find you or reach out to someone else. To send location or contact, tap the attachment icon in the chat and select Location or Contact. Then, choose the location or contact you want to send.
Documents: You can send documents such as PDFs, spreadsheets, slideshows, etc. to your customers to share important information or files. To send documents, tap the attachment icon in the chat and select Document. Then, choose the document you want to send.
Message templates: Message templates are pre-approved messages that you can use to send notifications, reminders, confirmations, updates, and more to your customers. You can use message templates for messages that are not initiated by the customer or that are sent outside of the 24-hour window. To use message templates, you need to register them with WhatsApp and get approval. You can also use variables in message templates to personalize them for each customer. To send message templates, you need to use the WhatsApp Business API.
Payment options: Payment options are a feature that allows you to accept payments from your customers within the app. You can use payment options to sell your products and services directly from your catalog or chat. To use payment options, you need to set up a Facebook Pay account and link it to your WhatsApp Business account. Then, you can request or receive payments from your customers by tapping the attachment icon in the chat and selecting Payment.
Manage multiple devices and users
The last feature that WhatsApp Business offers is the ability to manage multiple devices and users for your account. You can connect up to four devices to a single account using WhatsApp Web or Desktop. You can also add multiple users to manage the account across different devices using the WhatsApp Business API.
WhatsApp Web or Desktop: WhatsApp Web or Desktop allows you to access your WhatsApp Business account from your computer or tablet. You can use WhatsApp Web or Desktop to send and receive messages, view your catalog, manage your profile, and more. To use WhatsApp Web or Desktop, you need to have your phone connected to the internet and scan a QR code from your computer or tablet.
WhatsApp Business API: WhatsApp Business API allows you to integrate your WhatsApp Business account with other applications and systems. You can use WhatsApp Business API to send and receive messages programmatically, manage multiple users and devices, create chatbots and workflows, track metrics and analytics, and more. To use WhatsApp Business API, you need to apply for access and follow the guidelines and policies.
Conclusion
WhatsApp Business is a powerful tool for small businesses who want to communicate with their customers more efficiently and conveniently. It offers features such as business profile, catalog, messaging tools, media-rich and interactive messages, multiple devices and users, and more. It also offers benefits such as security, user interface, popularity, and customer satisfaction.
If you want to use WhatsApp Business for your small business, you need to download and set up the app from the Google Play Store or App Store. Then, you need to verify your business phone number , create your business profile and catalog, and start using the app effectively. You can also use WhatsApp Web or Desktop or WhatsApp Business API to access your account from other devices and applications.
We hope this article has helped you understand how to download 2022 WhatsApp Business and use it for your small business. If you have any questions or feedback, please feel free to contact us or leave a comment below.
FAQs
Here are some frequently asked questions about WhatsApp Business:
Question
Answer
Is WhatsApp Business free?
Yes, WhatsApp Business app is free to download and use. However, you may incur data charges from your mobile provider for using the app. Also, if you use WhatsApp Business API, you may have to pay fees for sending messages to customers.
Can I use WhatsApp Business and WhatsApp Messenger on the same phone?
Yes, you can use both apps on the same phone, but you need to have different phone numbers for each app. You cannot use the same number for both apps on the same device.
How can I switch from WhatsApp Messenger to WhatsApp Business?
If you want to switch from WhatsApp Messenger to WhatsApp Business, you can migrate your chat history and media to the new app. To do this, you need to back up your data on WhatsApp Messenger, then verify the same number on WhatsApp Business. You will be prompted to restore your backup on the new app.
How can I delete my WhatsApp Business account?
If you want to delete your WhatsApp Business account, you need to go to More options > Settings > Account > Delete my account. Then, enter your phone number and tap Delete my account. This will erase your account data, profile, catalog, message history, and groups from your phone and WhatsApp servers.
How can I contact WhatsApp Business support?
If you need help with WhatsApp Business app, you can go to More options > Settings > Help > Contact us. Then, describe your issue and attach screenshots if needed. You will receive a response via email. If you need help with WhatsApp Business API, you can visit the developer portal or contact your solution provider.
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